The Consulate Assists Students from Emerson College on a Public Diplomacy Quest in Iceland

Please find below a news bullet from one of the Icelandic companies about the Emerson College visit and for more information about the project please visit:     


 Emerson College Communication Students Visit Cohn & Wolfe Iceland  


The office of Cohn & Wolfe in Iceland enjoyed a short visit from a group of communication students from across the Atlantic this week.

Gregory Payne, Associate Professor in Emerson College’s Department of Communication Studies, the group’s leader brought with him ten students that wanted to get to know an Icelandic communications operation a little better.

The group met with Cohn & Wolfe staff and the group was introduced to some of the main elements of the Cohn & Wolfe operation in Iceland. Special care was taken to highlight the differences of the Icelandic operation and to give an insight into the demography of the nation, the nation’s extravagant use of social media and other peculiarities in the public relations arena.

The group was especially interested in a new Icelandic word Cohn & Wolfe has come up with in order to describe one of the main causes of the financial meltdown in Iceland in late 2008. The word in Icelandic is "siðglöp" and it has been adopted in a dictionary of new Icelandic words. Siðglöp has been quite difficult to translate although that hurdle has been passed by know with the help of Dr. Gauti Kristmannsson, Associate Professor in the Faculty of Icelandic and Comparative Cultural Studies and Translation Studies at the University of Iceland. Dr. Kristmannsson provided Cohn & Wolfe with a useful translation of Siðglöp (pronounced as sith-gloehp; th - pronounced as in "with") in the term "ethical inanity", meaning that through ethical inanity people can unknowingly take actions that an ethically knowledgeable and responsible person would not take. Actions that have serious negative effects.

The group shared our views that this was a good working term for many communication situations and decided to bring the term ethical inanity with them back to Boston.

We would like to thank the Emerson College group for the feedback and comparison on the American, European and Nordic way of communications.

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