Iceland Naturally (IN) is a joint communication program that promotes tourism, services and products from Iceland. IN is a branding program designed to increase the nation’s prosperity by adding to the value of its brands in the North America markets.
The program, supported by the Government of Iceland, unites the efforts of Visit Iceland’s New York Office; the Icelandic Ministry for Foreign Affairs, Overseas Business Services New York Office; and these IN members: Icelandic® Group, Icelandair, Blue Lagoon, Keflavík International Airport, Reyka Vodka, Icelandic Glacial, Icelandic Provisions, City of Reykjavík, Íslandsstofa, Ölgerð Egils Skallagrímssonar and Landsvirkjun
IN represents the essence of Iceland, its creativity and nature. The members’ brands draw from the positive attributes the audience attaches to Iceland as a country and a nation. IN’s main task is to support the members’ brands and to increase the positive awareness of Iceland in North America.