You are in control - Internationale Konferenz für kreative Industrien im Oktober zum vierten Mal in Island


Creative Industries Conference Focusing on Digital Business to Take Place in Iceland

You are in Control, an international conference exploring digital business developments in the music, media, arts and gaming industries, will take place for the fourth consecutive year in Reykjavik, Iceland on October 1st and 2nd, 2010. The conference is hosted by Iceland’s creative industries and aims to empower attendees with knowledge on how to maneuver in the fast changing digital distribution world.

You Are In Control brings together prominent players from all the creative industries in a cooperative fashion to answer some of digital debate's most burning questions: How to expand the pie so everyone receives their fair share? What unites design, music, films, visual arts and gaming? How do business models already overlap and what does the future hold?

Iceland, despite its small population size of 300,000, has produced some big creative names, such as Bjork, Sigurros, and CCP – a leading global multiplayer game company. The location backdrop, which has recently received global attention for volcanic activity, serves as a reminder that small origins can generate powerful and far-reaching effects.

Gerfried Stocker, CEO of Ars Electronica Center, says of the location, "There is a lot of buzz about Iceland being a cradle for creativity," and Nicola Slade, editor of Record of the Day continues, "I am interested in how you have managed to pull together people from all strands of the ‘arts’ and not just music. I think we all have a lot to learn from one another."

Last year’s keynote speaker, IDEO‘s managing partner and co-chief Paul Bennett says, "It’s impossible not to be discovered. Everyone has the ability to broadcast in a way like never before. Now you can push your ideas out to the world from multiple channels. But its about one word: collaboration."

Speakers confirmed for 2010 include Xavier Troussard, Director for Education and Culture of the European Commission, Yancey Strickler, cofounder of Kickstarter, Clare Hudson, CEO of London-based entertainment PR agency Hudson PR, Benji Rogers, creator of and Helga Valfells, managing director of the New Business Venture Fund. Past keynote speaker includes Jane Dyball, Senior Vice-President of International Legal & Business Affairs at Warner/Chappell Music Ltd, who instigated the groundbreaking "one stop shop" licensing rights for Radiohead’s In Rainbows album.

To register or receive more information about speakers and the program itinerary, visit Don’t miss the "early bird" offer of E 125 until July 31st.


Liney Arnorsdottir

Mobile: +(354) 849-0573

You are in Control is an annual conference hosted by Iceland Music Export in partnership with the Center For Icelandic Art, Iceland Design Center, Icelandic Film Center, Icelandic Gaming Industry and the Icelandic Literature Fund. Press materials, logos and high-resolution photographs are available for download on

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