Expo-ing in Beijing
This May, the Ullens Center for Contemporary Art (UCCA), in the 798 district initiated a brand new series entitled Go Expo. The first part of this series took place on 8 May, when Hreinn Pálsson, the Commissioner General of the Icelandic Pavilion, introduced Iceland´s unique pavilion– the "Ice Cube"
This event provided a great opportunity for people in Beijing to experience the Icelandic Expo pavillion. Go Expo is not only about architecture design, but also explores the cultural programs behind the pavilion.
Following the introduction by Iceland, a reception was hosted on the same day for the media attendence.