Iceland Naturally is a joint marketing program among tourism and business interests developed to increase demand for Icelandic products including frozen seafood, bottled water, agriculture, outdoor clothing, and tourism, in North America. The program combines efforts of the New York offices of the Icelandic Tourist Board and the Icelandic Foreign Service OBS (Overseas Business Services) with eight leading companies: Icelandic USA, Icelandair, Icelandic Agriculture, Iceland Spring Natural Water, Leifur Eiriksson Air Terminal, 66 North, the Blue Lagoon and Glitnir Bank. Iceland Naturally represents the essence of Iceland, its purity and unspoiled natural environment.
Iceland Naturally promotes the purity products from Iceland and encourages travel to this Ohio-sized island country of 290,000 people. Iceland is among the least populated countries in the world, yet despite its small size, it is one of the richest and most technologically advanced. These factors, combined with the purity of the air and water, result in quality products, particularly seafood, bottled water and natural lamb.
The purpose is to build a relationship between Iceland and American and Canadian consumers interested in Iceland and it's products. The marketing venture includes advertising in leading travel and lifestyle publications, a web site, bi-monthly e-mail newsletters, in-store promotions, in-restaurant promotions, sweepstakes and other promotions. The Iceland Naturally web site is rich with links to many different Icelandic organizations, providing visitors with an online window to the land, the people and the culture.
Outdoor enthusiasts and adventure travelers are amongst the many audiences targeted by the marketing effort of Iceland Naturally. With unspoiled natural wonders, including spectacular glaciers and steaming geysers, the country is a magnet for those with a passion for the outdoors. The Iceland Naturally campaign promotes recreational activities such as mountain biking, hiking, fishing and horseback riding, as well as the inherent purity of Icelandic products.