Nature & Environment

From a geological standpoint, Iceland is a very young country, still in the midst of its own creation. Shaped by the forces of nature, the, barren landscapes demonstrate the creativity powers of the four basic elements—earth, air, fire, and water—in a dramatic way. Active volcanoes, bright green valleys, glacier-cut fjords, black sand beaches, and roaring rivers are the most distinctive features of the Icelandic landscape. And although they are very accessible, they still remain virtually untouched by human civilization. In a fast-paced world of sprawling development, Iceland's pure nature and empty expanses stand out as a luxury.

Despite the name, “ice” only covers about 10% of the land, but still represents the largest glaciers left in Europe. It represents a source of pure water and symbolizes the purity of Icelandic products. Icelanders are proud of their close ties to nature, and dedicated to preserving this natural wealth through responsible conservation. According to the Environmental Performance Index, created by the World Economic Forum in 2010, Iceland is the world's greenest country. Iceland is at the forefront of renewable energy production, and nearly every home in the country is supplied with heating and energy from renewable energy sources. 

Iceland has also made a commitment to responsible fisheries management, and incentive programs to reduce fossil fuel-driven transportation through the use of hydrogen and methane.




Inspired by Iceland