16.10.2012

Iceland Responsible Fisheries - Workshop in Paris on 18 October

Sustainability, national branding of seafood products: competing or complementary messages?

Workshop in Paris 18 October

Iceland is among seven countries that will present national seafood marketing programmes on a workshop which is organised by Marie Christine Monfort and Pascale Baelde (Sea-matters). As stated on the workshop's website, this workshop will allow major supplier countries to the French market to present the actions they have undertaken on the subject and explain how they articulate seafood national identity and sustainability in their policies and communication.

Gudny Karadottir, Marketing Director of Iceland Responsible Fisheries will present how the Icelandic fisheries and seafood industry is promoting the origin of products from Iceland and responsible fisheries management through the Iceland Responsible Fisheries programme.

The workshop is addressed to professional buyers (retail chains, processors, collective catering) and their suppliers (producers and PO, wholesalers, distributors). Registration and further information is available on SeaMatters' website.

For further information about the participation of IRF, please contact Gudný Káradóttir, gudny@islandsstofa.is Tel +354 693 3233.

ResponsibleFisheries.is.



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